UNIVERSITY OF CALIFORNIA SESQUICENTENNIAL

The University of California celebrated it's 150th anniversary (that's a sesquicentennial) in 2018. It was a big campaign for our team — there's a website detailing the timeline of the university, a social media campaign, out-of-home advertising and lots of promotional materials.

OVERVIEW

I designed the campaign's logo, which came by fusing the 150 numeral with the university's motto and origin dates inside the ribbon of the original seal. Conceptually, it is a combination of old and new; past, present and future.

ROLE

Lead Designer
Art Director

SCOPE

Branding
Strategy
Logo
Environmental

TEAM

Vanessa Corrêa
Matt Glass

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POSTCARD PACK

This postcard pack accompanies the Milestones page on the 150th anniversary website. These are ten major events critical to the history and formation of the university. Using debossed gold foil and saturated inks we created a nice, understated-but-high-quality giveaway piece.

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OOH ADVERTISING

Part of the sesquicentennial involved an out-of-home advertising campaign directed at lawmakers in downtown Sacramento. We designed posters, pole banners and a light-rail wrap.

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THANKS FOR VISITING!

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