College Signing Day
On May 1 2019, the University of California teamed up with Michelle Obama’s Reach Higher Initiative to host College Signing Day, a national celebration of students choosing to pursue higher education. Roughly 10,000 California high school and transfer students attended at UCLA's Pauley Pavilion.
OVERVIEW
Our creative team created a visual identity that incorporated aspects of both UC and Reach Higher’s brands to create a look and feel for the event that was bold, bright and energetic. I created the type treatment and designed the banners and all the swag at the event.
ROLE
Lead Designer
Art Director
SCOPE
Branding
Type Treatment
Environmental
TEAM
Vanessa Corrêa
Matt Glass
Jose Pantoja
Jason Huang
COLLEGE SIGNING DAY
The Pavilion’s concourse area was adorned with UC/CSD branded materials and environmental signage — a multimedia video installation, and two large Instagram friendly backdrops, for students to pose in front of. CSD & UC campus banners lined the concourse perimeter leading to a Firstgen student area and UC paparazzi walkway. Free collateral, consisting of UC, Firstgen and CSD badges, stickers and UC pennants, was given away at tables throughout the concourse.
Large ten foot illustrations of student characters covered many of the pavilion’s windows. These illustrations were also incorporated into the environmental signage and free items students received as they entered the pavilion - each student receiving a CSD designed backpack containing a notebook, toothbrush, and t-shirt, as a memento of the day.
THANKS FOR VISITING!
© 2024 ETHAN DAVIS
HANDMADE IN THE BAY