University of California

The University of California is a system of 10 campuses, five medical centers and three affiliated national laboratories. I worked on the team that oversees brand and marketing design for the entire university system.

OVERVIEW

After a systemwide rebranding effort our team was tasked with designing an updated stationery and collateral system to serve an organization of 1,600 employees.

ROLE

Lead Designer
Art Director

SCOPE

Brand Development
Identity
Brand Guidelines
Stationery
Web Design

TEAM

Vanessa Corrêa
Matt Glass

SYSTEMWIDE BUSINESS CARD

It was a challenge building a system that supports 1,000+ employees. Required elements include employee name, title, department, contact details, address and URL.

STATIONERY SYSTEM

We designed the letterhead to have a sidebar anchored beneath the wordmark. This allows plenty of space for address, contact information, as well as necessary systemwide details: campus, medical center and national laboratories.

BRAND BOOK & GUIDELINES

A 48-page booklet that articulates our brand platform and positioning. Initially designed to be produced and distributed to all employees inside the tote bag, shown below.

BRAND WEBSITE

Guidelines and tenants for employees and colleagues to effectively utilize the brand and its resources. See it live!

THANKS FOR VISITING!

[email protected]

HANDMADE IN THE BAY