TREASURY PRIME WEBSITE

Treasury Prime is a software company that connects businesses with a network of banks allowing them to integrate and launch new financial products.

OVERVIEW

The purposed of the website redesign was to more clearly articulate our product offering, our value and to establish a strong brand presence. I was involved in nearly all stages of the project, from wireframing to design to development. Most of my contribution came in the visual design and illustration of complex concepts and products.

ROLE

Brand Design Lead

SCOPE

Branding
Strategy
UX/UI
User Journey
Visual Design

TEAM

David Thompson-Brussar
Yoann Chalet
Jimi Filipovski
Daisy Lin
Courtney Sato
Andy Larkins

An image of the Treasury Prime homepage

HOMEPAGE HERO / LANDING PAGE

Our homepage hero image. A scrolling collection of common products (payments, cards, multi-bank relationships, KYC, etc).

This site (and the Treasury Prime brand) is unique in this industry in the detail and sophistication that went in to illustrating these graphics. Most competitors rely on clunky flow charts to communicate User > Money > Bank types of ideas or the various payment types and financial relationships that exist.

We put a lot of effort into creating appealing and intelligent graphics that communicated precise concepts while being fun to interact with.

Mobile screens of the Treasury Prime homepage
Image showing the capabilities of the Treasury Prime product
Treasury-Prime-Software-Platform-02
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