Treasury Prime is a software company that connects businesses with a network of banks allowing them to integrate and launch new financial products.
The purposed of the website redesign was to more clearly articulate our product offering, our value and to establish a strong brand presence.
Our team was fairly small and comprised of Product, Marketing and Design. I was involved in nearly all stages of the project, from wireframing to design to development. Most of my contribution came in the visual design and illustration of complex concepts and products.
Our homepage hero image. A scrolling collection of common products (payments, cards, multi-bank relationships, KYC, etc).
This site (and the Treasury Prime brand) is unique in this industry in the detail and sophistication that went in to illustrating these graphics. Most competitors rely on clunky flow charts to communicate User > Money > Bank types of ideas or the various payment types and financial relationships that exist.
We put a lot of effort into creating appealing and intelligent graphics that communicated precise concepts while being fun to interact with.
